WHY YOU SHOULD PARTICIPATE?

 

               COST-EFFECTIVE - EXPOSURE - EXPOSURE

 

LET'S GET LAUNCH

 

NATIONAL AND REGION TELEVISION AND RADIO ADVERTISING CAMPAIGNS 

 

 

 

 

 

                            NO OVERHEAD - TRAVEL BUDGETS - MISSED TIME FROM WORK

 

 

             

 

 

 

 

 

 

   

 

 

             EXHIBITING: The Smart Marketers' Secret

 

•  WHAT BUYERS WANT: Numerous studies show that, with the exception of reviews, the number one interest of buyers is to learn about products first hand through exhibits.

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• GETTING THE WORD OUT: Exhibits offer the best way to introduce new titles and new publishers to a wide audience.

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• NAME RECOGNITION: Exhibiting regularly builds familiarity for titles and publishers.

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• BUYERS CAN TAKE IT WITH THEM: CBE's exhibit catalogues include complete contact information for every publisher displayed, making the catalogues resource for both attendees and those who couldn't attend.                                                      

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                                           UNTAPPED REVENUE STREAM

 

 

                                                               ABOUT LIBRARIES

 

Libraries need publishers of all kinds of media. And publishers need libraries--but some don't yet realize how much. There are over 117,000 public, school, and college/university libraries in the United States, creating a market of over $5 billion. Libraries also boost sales because of the marketing they provide.

 

SCHOOL LIBRARY / EDUCATION / ACADEMIC CONFERENCES

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School libraries constitute one of the fastest growing markets in publishing, with sales increasing from $423 to $647 million. And academic conferences are where publishers can meet the decision makers in the college and university markets. Attendees at these conferences include librarians, teachers, education media specialists and reading specialists, both regular and remedial. There are the people publishers want to meet--people with acquisition authority in their institutions.

 

 

DO THE MATH - MOST SINGLE ADS COST UPWARDS OF $2000  for 1 DAY in a large circulation newspaper with no guarantee of reaching a book-buying audience. Whether you display or purchase a Full Page AD your advertisement lasts beyond the event which averages 2-4 days. 

 

              The small investment places your title in a direct

    buyers market - no second guessing if you are 

    targeting the right audience.